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Diversity Summit

Beaconites in Corvallis at Diversity Summit sponsored by College Media Associaton

Beaconites at Diversity Summit sponsored by College Media Association

Beacon staffers Jeffrey Braccia, Rachel Rippetoe, Malika Andrews, Ben Arthur, Hannah Sievert, Sal Aversa, Clare Duffy, Riley Warner and I recently attended the CMA Diversity Summit at Oregon State University in Corvallis.

The highlight for us was hearing from the Seattle Times team that produced this:under-our-skin-photo View this impressive multimedia project here.

Last summer, Clare Duffy and Cheyenne Schoen were among a select group of student journalists from Oregon who worked as interns through the Charles Snowden Program for Excellence in Journalism. Clare was a reporter for The Bulletin in Bend, and Cheyenne worked at the Klamath Falls Herald and News. I heard rave reviews about them at a recent reception honoring all of the interns. Clare literally was the poster girl for the group. Cheers to these up-and-coming soon-to-be professionals!

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Photo by Hannah Baade|The Beacon

                                                                                                                                                                                           

A TV panel discussion that will air on ESPN2 and ESPN Deportes on Oct. 12 will feature Beacon Editor-in-Chief Malika Andrews.

 Andrews, a senior, will appear with two other panelists discussing women in sports during the 4-minute segment, which will be taped at ABC studios in New York City on Oct. 9. The segment will be part of an hour-long “One Nacion” special marking Hispanic Heritage month.
 
ESPN SportsCenter anchor Toni Collins will moderate the panel, which will also feature  journalist Denny Alfonso, who covered the Rio Olympics for ESPN, and a prominent female athlete yet-to-be announced. Andrews will speak from the point of view of a college woman covering sports.
 
Andrews received the invitation from ESPN while attending the recent Online News Association (ONA) conference in Denver with Beacon adviser Nancy Copic and three other student journalists from The Beacon. She made her initial contact with ESPN at a convention she attended with Beacon staff a year earlier.
 
“The Beacon put me in a position to succeed,” Andrews says. “On the most basic level, The Beacon allowed me to go to ONA and network with people at ESPN. And on a larger scale, I’ve learned the journalistic writing and reporting skills I need to be noticed.”
 
Andrews, who is from Oakland, Calif., joined The Beacon as a sports reporter during fall semester of her sophomore year. She was promoted to Sports Editor the following semester. University President Fr. Mark Poorman appointed Andrews Editor-in-Chief of The Beacon last February.
 
 
Last summer, Andrews was one of 12 college journalists in the nation selected to take part in the Sports Journalism Institute, which hosts a one-week journalism workshop, then places the college journalists in paid internships in major media organizations. In her internship in the sports department at The Denver Post , Andrews covered the Las Vegas NBA Summer League, the NBA Draft and the Denver Broncos training camp.
 
The previous summer, Andrews was an intern at KOIN-TV, the CBS affiliate in Portland.
 
Andrews’ reporting for The Beacon has won awards at the national level, most recently the National Association of Black Journalists’ Salute to Excellence Award for collegiate sports reporting. Last spring she won Best Writing and Best Sports story in the Oregon Newspaper Publishers Association collegiate awards.
 
Andrews is one of 9 students in the country to receive a Sinclair Broadcast Group Diversity Scholarship and 1 of 4 recipients of a national Associated Press Sports Editors Scholarship.
 
Somehow, Andrews manages to juggle all this while supervising more than 2 dozen student staffers and overseeing The Beacon’s transition to an all-digital media outlet.  She credits The Beacon with getting her this far.
 
“I wasn’t expecting to be featured on network television as an undergraduate, ” she says.  “But now that I do have that opportunity, The Beacon has put me in a spot where I feel confident enough in my skills to accept.”
 
You can watch Andrews’ segment Oct. 12 at 4 p.m.(PST) on ESPN2 and online after that.

 

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Touching down in Denver was a sort of homecoming. After all, I had spent 10 weeks there over the summer interning at the Denver Post. Still, there was not much time to reminisce: Conferences are go, go, go all the time. I attended sessions daily, was inspired by keynote speakers, danced until my feet hated me, networked like my life depended on it, and learned a lot. Here are my five takeaways from the ONA Conference:

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  1. Facebook is still red hot

ONA was all about Facebook (including having Facebook’s Fidji Simo delivering the first keynote speech). It was drilled into us that if you aren’t doing Facebook Live, the newest live streaming video directly to your timeline, you need to start! At a panel with CNN, they explained that they use Facebook Live to take their viewers into the experience with them and cited one journalist doing Facebook Live from the inside of a volcano.

  1. Fact check, fact check, fact check (even if that means you aren’t first)

In the age of digital, where speed matters and people want thing “right now”, accuracy matters more than ever.

  1. Show sources you’re there and care even when you don’t need anything

During NBC’s panel on breaking through stereotypes while reporting, NBC’s Pulitzer Prize winning National Reporter Trymaine Lee told us that if we want to report on a community, it is imperative that we are there even when we don’t need something. I think we can implement this at the Beacon by being better at stopping by administrators’ offices even when we aren’t reporting on a story and building up that rapport.

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  1. Networking comes in many forms…including dancing

Take advantage of every opportunity to network, even when that means networking on the dance floor at an ONA sponsored event. Some of the most fun times I had at ONA were dancing with my peers and people I had met during the Knight Foundation Party. It doesn’t have to be all serious all the time. Loosening up (in an appropriate way) is a must in an industry where sometimes you are the to break difficult or disturbing news.

  1. Circle back and cool opportunities may come up

By far, the best part of ONA is the networking. I reconnected with people I met at ONA last year and my NABJ mentors and friends. I sat down with several people from ESPN and The Undefeated to talk more specifically about my career goals in sports. From those meetings, I have gotten possible freelance opportunities and opportunities with ESPN. NEVER underestimate the power of networking and where it can take you.

-Malika Andrews

 

 

 

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There is innovative, rich journalism happening on digital sites. Examples:  “The Counted Project” by Guardian U.S.;  the Online Journalism Awards winners including OPB’s coverage of the Oregon Standoff in Malheur County.

Publishers are dependent on Facebook in a big way to get their content out there, for better or worse. Also, Facebook Live video might be useful in increasing Beacon engagement/coverage.

Fidji Simo Director of Product, Facebook

Fidji Simo
Director of Product, Facebook

From the data analysts at Chartbeat:

Facebook traffic peaks at 10 p.m. Is there a mismatch between when we are posting and when users are on Facebook?

Emotion drives social shares.

Stories popular in Google search are information-driven. People search for specific topics of interest to them.

Affirmation of the importance of  The Beacon staying UP-centric: Websites that stay true to their mission (their “niche”) have the most loyal audiences.

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“We are in a post-broadcast world.” – Ashley Codianni, Director of Social Media for CNN. Customize to platforms. At CNN, social is considered part of the process, not an afterthought.

“Reimagining what content is for every platform.”

In this election season: “Make sure your social media feeds are fact-checking candidates.”

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There are jobs out there for sharp college graduates with digital and journalism skills and experience via student media and/or internships.

ONA job board

ONA job board

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Tools and strategies working with a staff that can’t be in the same room: This session was practically a love letter to Slack. One piece of advice that resonated with me, the same advice I give students: Don’t have difficult/emotional conversations via text messaging.

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You cannot overestimate the value of giving ambitious students the opportunity to learn and network with professionals.

 

 

-Nancy Copic

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By Ben Arthur |

#1 THINK DIGITAL FIRST
-One of the most dominant themes at the entire conference is how both print newsrooms and TV stations are effectively (And ineffectively, for that matter) transitioning into the digital age. We have to get use to this fact. Digital is where the ship is going
– Think to yourself, “How can my written stories be told with graphics, video, audio and text all at once?”
– For you sports geeks out there, looking at how Bleacher Report operates. A sports reporter from the Denver Post told me to pay close attention to how they operate. They’ve developed a stellar online presence with Interactive social media, breaking news on their website, a magazine section, and video content. This is how we have to start thinking in this day and age!
#2 BECOME A CREATIVE STORYTELLER
– Figuring out ways to tell and tease your stories on every major social media (FB, Twitter, IG, snapchat etc.)
– Utilizing Facebook Live
#3 YOUR STORIES SHOULD BE ENGAGING AND INTIMATE
– audio/radio has traditionally been an intimidate medium; Using audio podcasts to tell stories (debating and human interest stories translate well)
– Video podcasts: short, informative, shows off your personality (People eat that up)
– Interactive graphics
#4 BEING MULTI-TALENTED IS MAJOR🔑
– Reporters: no longer acceptable to just be able to write. Learn how to shoot, edit video, get in front of the camera
#5 START THINKING ABOUT HOW YOU CAN PREPARE FOR THE FUTURE OF JOURNALISM
-Journalism jobs are going to be vastly difference because of technology just 5 years from now
– Journalism in the next 5-10 years will feature augmented & virtual reality, 360 degree video
– Look at some of the most popular apps & other hot technology and ask yourself, “How can this same concept be applied to journalism?”