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The Beacon has won three First Place  2017-18 Pinnacle Awards from the College Media Association, a national organization representing student media organizations from colleges and universities throughout the U.S.

First Place in Editorial Writing went to 2017-18 Editor-in-Chief Rachel Rippetoe, now pursuing her master’s degree at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY), for “UP’s Sexist Culture Starts and Ends at the Top.”

Beacon Multimedia Editor Annika Gordon won Best Sports News Photo for this shot of Men’s Basketball Coach Terry Porter and a referee:

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Tense moments between Pilots Men’s Basketball Coach Terry Porter and a referee Photo by Annika Gordon

The prize for First Place for Feature Writing went to current Beacon Editor-in-Chief Hannah Sievert for “Call to the Church.”

Rachel Rippetoe also won a Second Place Pinnacle Award for General News Writing for “Rocky Start.”

The Beacon also won an Honorable Mention for Best Social Media Presence.  2017-18 Beacon Engagement Editor Erin Bothwell deserves much of the credit for that.

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2016-17 Beacon editor-in-chief Malika Andrews covering the 2018 Super Bowl for the New York Times. ESPN has signed Malika to cover the Chicago Bulls. Milwaukee Bucks and Minnesota Timberwolves.

Pretty heady stuff for someone whose bachelor’s degree is less than two-years-old. Here’s the full story (by Hannah Sievert) from The Beacon:

Malika Andrews, 2016-17 editor-in-chief of The Beacon, has joined ESPN as an NBA regional reporter. Less than two years out of college, she will cover the Chicago Bulls, Milwaukee Bucks and Minnesota Timberwolves out of ESPN’s Chicago office. The job includes writing and reporting, TV appearances for ESPN’s NBA coverage and weekly radio appearances for shows across the ESPN platform.

“I’m honored to have them see some sort of talent in me,” Andrews said. “Following in the footsteps of those incredibly talented journalists and doing that sort of important work is absolutely a dream come true.”

According to Andrews, she is ESPN’s only female regional NBA reporter — well-known ESPN women reporters Jackie MacMullan and Ramona Shelburne are national — and the only woman of color covering the NBA for ESPN overall.

Before ESPN, Andrews was working at The Chicago Tribune covering the Chicago Bulls. Prior to the Tribune, she was a James Reston Fellow at The New York Times for her first year out of college. Her new job will include frequent traveling and getting to know the players she covers.

“It’s definitely a grind,” she said. “The unknown and bouncing around and new cities and new voices is part of what keeps this job exciting.”

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Malika Andrews interviewing Terry Porter in 2016, right after he was named coach of the UP men’s basketball team.

Andrews always knew she didn’t want to work the traditional nine-to-five workday, although she didn’t always know that she wanted to be a sports reporter. She started working at The Beacon during her sophomore year, and quickly moved up the ranks from reporter, to sports editor, to editor-in-chief her senior year.

“When Malika first started working at The Beacon her sophomore year, she had zero journalism experience,” Nancy Copic, assistant director for student media and adviser to The Beacon, said. “But her moxie, willingness to learn and intellectual curiosity made her an immediate standout…Nothing about Malika’s success as a young professional surprises me.”

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Malika Andrews working the sports beat for the Chicago Tribune in mid-2018. Next Stop: ESPN

While she was editor-in-chief, Andrews covered difficult stories like UP’s basketball transition from the firing of head coach Eric Reveno to the hiring of Terry Porter, and the story of a sexual assault allegation. With her best friend and 2016-17 News and Managing Editor Clare Duffy (’17), Andrews spearheaded the transition from weekly newspaper to all-digital.

Andrews’ Beacon stories won numerous awards at the state, regional and national levels.

Her work at The Beacon also led to summer internships at KOIN TV and the Denver Post, as well as the New York Times. She covered the Portland Trail Blazers for the Associated Press while she was on The Beacon staff.

Andrews credits her experience at The Beacon for teaching her the skills she relies on in the professional world.

When Andrews was a sophomore, then-editor-in-chief Katie Dunn transitioned the sports section from centering on sports highlights and game coverage, to focus on how sports extends to culture and politics. That transition reflected what was happening in professional sports journalism.

“I think that mindset was definitely a Beacon-driven mindset, and has served me at my job now,” Andrews said. “I learned the fundamentals at The Beacon and the fundamentals of writing are so incredibly important.”

For those who want to make it to ESPN one day, or into a high position in another industry, Andrews recommends reaching out to professionals and asking them how they got to where they are. She also recommends taking advantage of opportunities outside the classroom, such as student media or another extra-curricular in a desired field.

“Writing every day, studying those in your industry who do it best, being curious and working really, really freaking hard will serve you well,” she said.

This week, Andrews’ hard work pays off in her new position at the Chicago ESPN office. After seeing her on the weekly Arthur and Andrews segment with Ben Arthur (’17) a few years ago, students may now see Andrews on TV or hear her on the radio working with people who have been her role models for years.

“If someone had told me that I would get to do all of these really cool things and meet all of these insanely talented people less than two years out of college, I would have told them they were nuts,” she said.

Throwback:

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Clare Duffy and Malika Andrews with a cart of Beacon newspapers outside the Beacon newsroom in Spring 2016. They spearheaded The Beacon’s transition from weekly print newspaper to 24/7 all-digital news operation the following fall.

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By Hannah Sievert

At ONA, I learned a lot about the future of technology, the importance of networking and how to be a better writer.

One of my favorite and one of the most useful sessions I went to was a session on how to be a stronger writer. The speaker gave out a sheet that had 50 writing tools on it from “Writing Tools” by Roy Clark. The examples she used in the presentation were, to me, amazing. She shortened down complex ideas into understandable phrases.

A few memorable writing tips from her presentation:

-Keep key elements at the end of a sentence. She used the example of “The queen, my lord, is dead” from Shakespeare. He could have written the sentence a number of ways but kept the key concept at the end, which keeps the reader’s attention throughout the sentence.

-Spread gold coins throughout the story. She said she keeps a bag of gold coins on her desk to remind her of this idea. The key is to reward readers by reading through the whole story by including interesting tidbits, an interesting detail or a sharply written sentence in the middle of the story. So many people always focus on the start of the story, but a great detail and a well-written bit of info in the middle of the story will continue to hold the audience’s attention.

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-Keep subject and verb together near the beginning of the sentence. Don’t overcomplicate the writing process – make sentences easy to understand.

-People don’t like reading big numbers, so lift out heavy number cargo, like data, into a chart, map or graph so it’s easy to see.

-When editing: cut big, then small. Reconstruct the organization and the structure of the piece first, then go through and cut commas and shift words around.

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The second most interesting presentation I went to was about the future of journalism jobs. A study on journalism jobs found that in the past few years (since 2015), news media organization jobs have dropped by 31 percent. This is during a time period when jobs in the U.S. increased by 5.7 percent overall.

The research then studied what skills were most sought after in the media job postings. They noticed that technology skills are sought after everywhere. Bilingual skills are becoming more and more sought after. And there is a big demand for skills in SEO writing, understanding of analytics, HTML, CSS, JavaScript and Premier Pro.

Multimedia and video production skills are increasingly being sought after in positions for TV, radio and print newspaper companies. Even though jobs are down, Anna Lyn Kurtz mentioned that “the storyteller is needed everywhere” in plenty of other jobs, like marketing, movie production and in business. There will always be jobs that need strong journalistic skills, like critical thinking, writing, editing, communication and storytelling.

Finally, on the last day, a session speaker reminded us of Mary Oliver’s “instructions of living a life,” which include: pay attention, be astonished, tell about it — a message for us writers to take back to the newsroom and into life.

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As a veteran reporter and new editor for The Beacon, ONA allowed me to learn more about journalism as a whole, but also smaller aspects of media I never knew before. Attending the conference as a student surrounded by professionals in the journalism business elevated my professionalism to a new level. We sat alongside CNN, New York Times and other big-name media companies to hear from their experiences as journalists in a time when people often scrutinize the media.

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Media and Trust:

The first night night after we landed in Austin we went to a session about media trust. According to a study conducted by Gallup pole, most Americans believe the media has a role in democracy and is important. But more young adults have negative views of the media and cannot decipher between fact and opinion within a story. This leads to what some readers believe is “political bias.” To make a piece of news credible, some Americans want journalists to pay more attention to accuracy, bias and transparency.

Another lecture session highlighted media manipulation and the importance of understanding the type of content you put out and what it may trigger for some people. The speaker at this session said that journalists aren’t Congress, and as journalists, we have the choice over what we want amplified. The speaker said this doesn’t mean we “curtail” free speech, but choosing not to amplify hate speech can allow for radicalism to weaken. Using certain terms can trigger readers to Google search keywords that can lead to hate speech or negative content later on. We must be cognizant of what we amplify in our stories, but that does not mean with are impeding on free speech.

And the speaker also highlighted that what makes something newsworthy is subjective. This means, a topic or issue may be newsworthy to one person but not to another. Not all media is “weighted the same.”

Lessons from Black, Asian and Feminist Twitter:

One of the other sessions I attended discussed covering issues related to diversity and inclusion. When a journalist covers an issue relating to diversity, the speakers said we need to form relationships with our sources before we begin reporting and writing stories. This is important because it provides context, history and creates a foundation to move forward. A lot of times, journalists have an “unconscious bias” relating to diversity issues because of a lack of exposure.

Subtle things can also help maintain trust with sources and specific groups. Pronouncing cities correctly or spelling names correctly may sound small, but if done wrong it could cause a lack of trust. And finally, doing follow-up stories on these issues is very important because it shows that you care. Check in on how an issue has developed or staying in contact with sources can help maintain trust.

Culture for Experimentation:

This session I sat in a group of about 5-7 people and we discussed how to create an environment in your newsroom that allows for experimentation. I found this one very helpful because as student journalists, we have the option to experiment with new ways to write and report on stories. This allows us to give our readers a combination of traditional writing and new multimedia through infographics and multimedia.

Some specifics that allow for a culture of experimentation include setting aside time for experimentation (brainstorming), building a safe space to fail (be an authentic leader and show some flaws) and space for experimentation (don’t shut down bad ideas).

SEO Optimization:

This session was extremely interesting because I had no idea about SEO optimization before this conference. The way Google filters through content and moves it to the top of Google searches is a complete mystery. There has been some research as to how they filter content and decides what goes to the top, but it is very tricky. Using key words that people would most likely search for in the heading and the body of the story optimizes it. You have to ask yourself when making headlines: What are readers searching? What key words and stories am I missing?

Having this skill is very important because it not only helps with increasing traffic to the website, but also challenges journalists to be more cognizant of how they phrase headings.

Overall, ONA educated me on more than just journalism, but also gave me helpful skills to become a better leader and more empathetic human being. Listening to speakers explain their own experiences created a more practical and authentic learning environment than just sitting in a classroom might do. Understanding some of these journalism skills will not only help me improve The Beacon, but also in my own professional career.IMG_5772.jpg

#ONA18 – Not just for journalists, but digital enthusiasts, too

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I have never considered myself to be a journalist, but the annual Online News Association conference made me feel like one. While I now work for The Beacon, my major is still marketing, and my school life and work life are still very much business-based. I was shocked when Nancy asked me, a brand-new staffer, to join her and two other well-established staffers at ONA, but nonetheless, I knew this would be an amazing way for me to immerse myself in the world of journalism, a world in which I have very little experience. Spending time in Austin, feeling the hot air and smelling barbecue LITERALLY all the time was a dream, but being surrounded by some of the brightest minds in journalism and media was even more of a dream. Here are my Top 5 Takeaways and a short list of my Top 3 Favorite Sessions.

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  1. Media/Journalism is a TOUGH Industry

Not only is public trust in the media lower than ever before, but many small news sources are failing to make money and are being forced to close down. Local news is the key to a successful, peaceful, and informed community, no matter how small or large of a scale. With so many local news sources struggling to find a way to bring in revenue, the industry is losing valuable information, sources, and voices in communities.

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  1. Email is Still a Powerful Tool

As the Beacon staffer who creates and edits the weekly newsletter, it was incredibly valuable to learn how powerful email can be when used correctly. Email newsletters allow news sources to connect in an intimate way with their readers, giving them a more casual and individual way to consume news and important stories. They also give news organizations a way to present information in a more visual and creative way, which appeals to different audiences than hard news.

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  1. Transparency is Key

Consumers of news have very little trust in the media already, and journalists now have to focus on gaining that trust back in addition to reporting on important events, people, and happenings. It’s so important for news organizations, especially small ones like The Beacon, to be transparent with their readers, including information about the story writing/vetting process, our correction procedures, and eliminating biases.

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  1. Social Media is Important for News Consumption

Whenever I’m looking to learn more about what’s happening in the world, I go directly to news sources I know and trust (CNN, BBC, NYT, AP, etc.), but many young people today are using social media to learn about what’s happening in the world and their communities on the daily. Having a solid social media presence that tells the story in an easily-digestible way is so important to keeping loyal readers and attracting new ones.

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  1. Technology and Media/Journalism Go Hand-in-Hand

The number of times speakers talked about AI and algorithms in sessions was too many to count. AI is an up-and-coming piece of technology in a variety of industries, but journalism is starting to adapt it in some really unique and innovative ways. This new technology can help eliminate bias in stories, make the editorial process more streamlined, and find patterns with how readers consume news and tailor their experience in an individualized way.

My Favorite Sessions

  • Beyond Facebook: How to Survive & Thrive After Newsfeed Changes
  • Email as a Driver of Innovation & Loyalty
  • #TwitterForNews: An Inside Look at New Products & Partnerships

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Starting the year with lots of enthusiasm…

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The new editorial board kicks off the year at a barbecue/planning meeting at our adviser’s house. Pictured: (Back row, l to r: Kyle Garcia, Brigid Lowney, Annika Gordon, Natalie Nygren. Front row, l to r: Hannah Sievert, Delaney Vetter, Ana Clyde, Claire Desmarais

 

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Here are some shots from all-staff Beacon Boot Camp, a four-day journalism crash course.

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Editor-in-Chief Hannah Sievert and News and Managing Editor Claire Desmarais lead the first day of training.

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Multimedia Editor Annika Gordon (L) tells staff about copyeditor Ana Clyde (R) after interviewing her.

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Award-winning photojournalist Beth Nakamura from The Oregonian coaches Beacon photographer Jeff Braccia during a workshop she gave for Beacon staff.

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Investigative reporter Gordon Friedman tells Beacon staff about stories he’s working on for The Oregonian.

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Jose Velazco, UP’s Digital Initiatives Coordinator, gives Beacon staff a tour of the Digital Lab.

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Claire Desmarais, David Estrin and Autumn Fluetsch repping The Beacon at the Activities Fair.

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The College Media Association has announced finalists for its Pinnacle Awards, which “honor the best college media organizations and individual work.”  The Beacon is a finalist for five of these national awards:

Winners will be announced at CMA’s national fall convention in Louisville, Kentucky.