A recent issue of The Beacon featured a front page story about students using “Molly” (the drug).
Visually, it was challenging for the news/design editors because photo options were limited. Most of the students quoted in the story were granted anonymity, so photos of them were out of the question. What the students came up with and how they did it was impressive. Ingredients: Tums, Super Glue and string. And Photoshop magic. See how they did it below:
Step 1: Take a handful of Tums.
Step 2: Beacon News Editor Sarah Hansell uses superglue to attach individual Tums to end of a string to create cascading effect.
Step 3: Sarah and Ass’t Design Editor Emily Strocher arrange pile of Tums for main portion of photo cutout. Design Editor Shellie Adams photographs the process.
Step 4: Take multiple photos of Tums suspended on a string. Work some Photoshop magic and… Presto!
Nicely, done, Team Beacon!
-Nancy Copic , Beacon adviser & Ass’t Director of Student Media
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Posted in Uncategorized on December 2, 2013|
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At the conference in New Orleans, I went to a few sessions on using social media more effectively. As the opinions editor/social media manager at The Beacon, I tend to spend more time on the opinions page than with social media, and I am admittedly not the biggest social media junky out there. So it was really good to hear some concrete tips for college newspapers trying to increase web presence, which I’ll be making efforts to implement next semester. Some of the tips I found most useful were:
- Be aware of your audience: Young people are on Twitter, while Facebook appeals more to adults.
- Even news organizations should be talking with their audience rather than at their audience.
- People are far more likely to follow links if they see a photo.
- To engage better on Facebook, ask people questions they can answer in the comments.
I think the most important social media lesson I learned – and the one we struggle with the most at The Beacon – is that it’s vital to stay active and consistent on Facebook and Twitter. Next semester, I plan to be more regular about when I post. Because we publish weekly, I have a tendency to tweet a bunch of stories on Thursday, and then The Beacon’s social presence wanes throughout the week. But reversing this trend is a nice goal for The Beacon, and I think it’s totally doable.
-Philip Ellefson, Opinions Editor of The Beacon
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