ESPN recruits Beacon Editor-in-Chief Malika Andrews for on-air segment

Photo by Hannah Baade|The Beacon

                                                                                                                                                                                           

A TV panel discussion that will air on ESPN2 and ESPN Deportes on Oct. 12 will feature Beacon Editor-in-Chief Malika Andrews.

 Andrews, a senior, will appear with two other panelists discussing women in sports during the 4-minute segment, which will be taped at ABC studios in New York City on Oct. 9. The segment will be part of an hour-long “One Nacion” special marking Hispanic Heritage month.

 

ESPN SportsCenter anchor Toni Collins will moderate the panel, which will also feature  journalist Denny Alfonso, who covered the Rio Olympics for ESPN, and a prominent female athlete yet-to-be announced. Andrews will speak from the point of view of a college woman covering sports.

 

Andrews received the invitation from ESPN while attending the recent Online News Association (ONA) conference in Denver with Beacon adviser Nancy Copic and three other student journalists from The Beacon. She made her initial contact with ESPN at a convention she attended with Beacon staff a year earlier.

 

“The Beacon put me in a position to succeed,” Andrews says. “On the most basic level, The Beacon allowed me to go to ONA and network with people at ESPN. And on a larger scale, I’ve learned the journalistic writing and reporting skills I need to be noticed.”

 

Andrews, who is from Oakland, Calif., joined The Beacon as a sports reporter during fall semester of her sophomore year. She was promoted to Sports Editor the following semester. University President Fr. Mark Poorman appointed Andrews Editor-in-Chief of The Beacon last February.

 

Andrews also covers the Portland Trail Blazers for the Associated Press.

 

Last summer, Andrews was one of 12 college journalists in the nation selected to take part in the Sports Journalism Institute, which hosts a one-week journalism workshop, then places the college journalists in paid internships in major media organizations. In her internship in the sports department at The Denver Post , Andrews covered the Las Vegas NBA Summer League, the NBA Draft and the Denver Broncos training camp.

 

The previous summer, Andrews was an intern at KOIN-TV, the CBS affiliate in Portland.

 

Andrews’ reporting for The Beacon has won awards at the national level, most recently the National Association of Black Journalists’ Salute to Excellence Award for collegiate sports reporting. Last spring she won Best Writing and Best Sports story in the Oregon Newspaper Publishers Association collegiate awards.

 

Andrews is one of 9 students in the country to receive a Sinclair Broadcast Group Diversity Scholarship and 1 of 4 recipients of a national Associated Press Sports Editors Scholarship.

 

Somehow, Andrews manages to juggle all this while supervising more than 2 dozen student staffers and overseeing The Beacon’s transition to an all-digital media outlet.  She credits The Beacon with getting her this far.

 

“I wasn’t expecting to be featured on network television as an undergraduate, ” she says.  “But now that I do have that opportunity, The Beacon has put me in a spot where I feel confident enough in my skills to accept.”

 

You can watch Andrews’ segment Oct. 12 at 4 p.m.(PST) on ESPN2 and online after that.

-Nancy Copic, Ass’t Director for Student Media

 

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Malika’s ONA16 Takeaways

Touching down in Denver was a sort of homecoming. After all, I had spent 10 weeks there over the summer interning at the Denver Post. Still, there was not much time to reminisce: Conferences are go, go, go all the time. I attended sessions daily, was inspired by keynote speakers, danced until my feet hated me, networked like my life depended on it, and learned a lot. Here are my five takeaways from the ONA Conference:

1. Facebook is still red hot

ONA was all about Facebook (including having Facebook’s Fidji Simo delivering the first keynote speech). It was drilled into us that if you aren’t doing Facebook Live, the newest live streaming video directly to your timeline, you need to start! At a panel with CNN, they explained that they use Facebook Live to take their viewers into the experience with them and cited one journalist doing Facebook Live from the inside of a volcano.

2. Fact check, fact check, fact check (even if that means you aren’t first)

In the age of digital, where speed matters and people want thing “right now”, accuracy matters more than ever.

3. Show sources you’re there and care even when you don’t need anything

During NBC’s panel on breaking through stereotypes while reporting, NBC’s Pulitzer Prize winning National Reporter Trymaine Lee told us that if we want to report on a community, it is imperative that we are there even when we don’t need something. I think we can implement this at the Beacon by being better at stopping by administrators’ offices even when we aren’t reporting on a story and building up that rapport.

4. Networking comes in many forms…including dancing

Take advantage of every opportunity to network, even when that means networking on the dance floor at an ONA sponsored event. Some of the most fun times I had at ONA were dancing with my peers and people I had met during the Knight Foundation Party. It doesn’t have to be all serious all the time. Loosening up (in an appropriate way) is a must in an industry where sometimes you are the to break difficult or disturbing news.

5. Circle back and cool opportunities may come up

By far, the best part of ONA is the networking. I reconnected with people I met at ONA last year and my NABJ mentors and friends. I sat down with several people from ESPN and The Undefeated to talk more specifically about my career goals in sports. From those meetings, I have gotten possible freelance opportunities and opportunities with ESPN. NEVER underestimate the power of networking and where it can take you.

-Malika Andrews

 

 

 

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Nancy’s ONA takeaways

There is innovative, rich journalism happening on digital sites. Examples:  “The Counted Project” by Guardian U.S.;  the Online Journalism Awards winners including OPB’s coverage of the Oregon Standoff in Malheur County.

Publishers are dependent on Facebook in a big way to get their content out there, for better or worse. Also, Facebook Live video might be useful in increasing Beacon engagement/coverage.

Fidji Simo
Director of Product, Facebook

From the data analysts at Chartbeat:

Facebook traffic peaks at 10 p.m. Is there a mismatch between when we are posting and when users are on Facebook?

Emotion drives social shares.

Stories popular in Google search are information-driven. People search for specific topics of interest to them.

Affirmation of the importance of  The Beacon staying UP-centric: Websites that stay true to their mission (their “niche”) have the most loyal audiences.

“We are in a post-broadcast world.” – Ashley Codianni, Director of Social Media for CNN. Customize to platforms. At CNN, social is considered part of the process, not an afterthought.

“Reimagining what content is for every platform.”

In this election season: “Make sure your social media feeds are fact-checking candidates.”

Cheyenne Schoen, Claire Duffy, Nancy Copic, Malika Andrews, Ben Arthur

There are jobs out there for sharp college graduates with digital and journalism skills and experience via student media and/or internships.

ONA job board

Tools and strategies working with a staff that can’t be in the same room: This session was practically a love letter to Slack. One piece of advice that resonated with me, the same advice I give students: Don’t have difficult/emotional conversations via text messaging.

Nancy Copic, Ben Arthur, Cheyenne Schoen, Malika Andrews, Clare Duffy

You cannot overestimate the value of giving ambitious students the opportunity to learn and network with professionals.

 

 

-Nancy Copic, Ass’t Director for Student Media

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Ben’s takeaways from ONA ’16

By Ben Arthur |

#1 THINK DIGITAL FIRST
-One of the most dominant themes at the entire conference is how both print newsrooms and TV stations are effectively (And ineffectively, for that matter) transitioning into the digital age. We have to get use to this fact. Digital is where the ship is going
– Think to yourself, “How can my written stories be told with graphics, video, audio and text all at once?”
– For you sports geeks out there, looking at how Bleacher Report operates. A sports reporter from the Denver Post told me to pay close attention to how they operate. They’ve developed a stellar online presence with Interactive social media, breaking news on their website, a magazine section, and video content. This is how we have to start thinking in this day and age!
#2 BECOME A CREATIVE STORYTELLER
– Figuring out ways to tell and tease your stories on every major social media (FB, Twitter, IG, snapchat etc.)
– Utilizing Facebook Live
#3 YOUR STORIES SHOULD BE ENGAGING AND INTIMATE
– audio/radio has traditionally been an intimidate medium; Using audio podcasts to tell stories (debating and human interest stories translate well)
– Video podcasts: short, informative, shows off your personality (People eat that up)
– Interactive graphics
#4 BEING MULTI-TALENTED IS MAJOR🔑
– Reporters: no longer acceptable to just be able to write. Learn how to shoot, edit video, get in front of the camera
#5 START THINKING ABOUT HOW YOU CAN PREPARE FOR THE FUTURE OF JOURNALISM
-Journalism jobs are going to be vastly difference because of technology just 5 years from now
– Journalism in the next 5-10 years will feature augmented & virtual reality, 360 degree video
– Look at some of the most popular apps & other hot technology and ask yourself, “How can this same concept be applied to journalism?”

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ONA16: Conference-ing for the future

ONA16 Perks: Exclusive access to the Denver Press Club. Photo by: Nancy Copic.

By Clare Duffy |

Conferences are a whirlwind – there is learning, there is networking, and there is a marked lack of sleeping. This was my second ONA conference, and while I pretty much never stop thinking about The Beacon, there was an additional thing on my mind this year: My post-grad life in journalism.

This was a simultaneously thrilling and frightening subject to meditate on, but ONA16 was yet another reminder that there are many options for what my place in the journalism industry could look like, and that the journalism industry is the same exciting, inspiring, innovative field I’ve always loved.

Here are my biggest take-aways from the week:

• “Doing Digital” can be a job in and of itself. I’ve always had this idea that if you work on the digital end of things, you’ll be “doing digital” for a print publication or a broadcast station, basically just pushing their content out online. However, I met so many people whose job is to create content and break news solely for online or on social – and it works so much better when it’s native to the platform. A good reminder for The Beacon and for life.
• As we work to report more and more about issues of diversity on campus, one thing I was reminded of at the “Telling Diverse Stories” panel lead by MSNBC/NBC journalists (including Trymaine Lee, who was arrested in Ferguson while reporting), is that it is important to fact check and “sensitivity check” your stories about diverse communities with a member of that community, even if there is not a representative in your newsroom. However, it is important to avoid having a “token” representative from a community that you always rely on, silencing other voices.
• An interesting note from this session, too, was this fact from a Gallup poll last week: “Trust in mainstream media is the lowest it has ever been.” I think this must motivate us to continue telling the stories that matter, getting into the communities we’re reporting on, and using data and authoritative facts to back up the human side of stories.
• A reminder for breaking stories in the age of digital: When you update a breaking story on the same breaking page, re-tease it and change the headline to reflect the new news and make sure your readers are going back for the most current info.
• Facebook Live! I have never heard the words “Facebook Live” so many times in a 72-hour period. Journalists are REALLY into Facebook Live right now, so it’s a tool I’ll be looking to learn how to use well ASAP. CNN’s Social Media manager suggests using Facebook Live to take people inside somewhere they wouldn’t normally get to go, to make them feel like they’re really there (for example: inside a volcano in Indonesia – that was a real thing).

The first keynote was a talk with the Head of Product with Facebook, who spoke about opportunities for journalists to monetize on Facebook.

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ONA Keys to Success

ONA16 Beacon crew.

By CHEYENNE SCHOEN |

On reporting…

• Use analytics to your advantage. Social media is a huge source of traction to news websites. Use data from Google Analytics to determine the most strategic way to bring in readers. Use analytics to see where most traffic is coming from. Tailor each social media post to that specific channel. Facebook posts are going to look different than Twitter posts, etc.
• Appeal to your readers’ sense of empathy. Fidji Simo, the director of product at Facebook, talked about how consumers want to see the news that they can feel personally connected to. Facebook Live is one way to achieve this. The best part? Anyone with a smartphone can do it.
• Report with a community, not on it. Know your readers and their interests and incorporate them into the coverage. User engagement is important and will make users more loyal to your source if they feel like their opinion matters.
• Acknowledge your blind spots. Every reporter carries with them their own biases and identities. According to panelists from “Latinos and the 2016 Election: Reporting on Communities Regardless of Your Background,” diversifying coverage is essential to sharing the voices and opinions of those who might otherwise be overlooked. It is important to recognize that your coverage has blind spots and to listen to the needs of the minorities in the community to try and make up for those blind areas of coverage.

On networking…

• Follow-up. After you meet someone it is important to follow-up with them. It’s polite to say thank you, and it also leaves an impression that is more lasting than a handshake. You can send a handwritten card (best) but an email works as well.
• Play the “student card.” Professionals like talking to students. We’re young, willing to learn and are (sometimes) impressionable. But most of all, people love talking about their work. This means that people will love to talk to you all about their jobs and might even try to get you on-board with them.
• Loosen up. A lot of professionals are just like grown-up versions of us. They party, dance and eat enchiladas. Yes, be professional; but don’t get so focused on a firm handshake that you forget to have fun.

 Other cool tips:

You can create Chat Bots to answer questions for your readers. For example,  a bot that answers basic questions about the election could supplement a story about the election to answer additional questions readers might have.

According to Amy Webb, founder of the Future Today Institute, journalists of the future will be heavily involved in using digital tools and data to design interactive interfaces. I disagree that reporters’ jobs will be obsolete, but I understand that a lot of the work reporters do now could be done by bots in the near-future.

 

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Scenes from Beacon Boot Camp 2016

Welcome video:

 

Oo           

During a hands-on (off-the-air) lesson on  Videolicious, reporters Emily Peterson and Hannah Sievert find drama on campus:

Ben Arthur, Cheyenne Schoen, Rachel Rippetoe, Malika Andrews and Clare Duffy share their experiences from their summer internships

Posted by Nancy Copic, Ass’t Director for Student Media

 

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