Waking up at four in the morning is never easy. But we did. The thought of going to New York City was our motivation. Yet with our luck, our driver ran out of gas on the way to the Portland Airport. Oops! At that point, I thought we weren’t going to make it. But we did.
We flew across the country to attend a media conference in New York City. While there are definitely countless places to explore and see in the city, we spent a couple days attending workshop sessions, touring media corporations and listening to wonderful keynote speakers. This experience was very enlightening. I learned a variety of tips, terms and tactics from this event. Here are 7 of them:
I learned …
The important use of pronouns
In our current society, the use of pronouns are becoming more and more prominent. It is essential to be cognizant of the words we use, because we have no idea how much it can impact people. Gender pronouns are specifically important to keep in mind. My workshop presenter said “Ask your source what terms are comfortable for them, because it’s better to ask questions than making mistakes.”
That it is essential to respect diverse individuals
There are certain terms that are can come off as exclusive to some individuals. For example, saying “you guys” versus “you all” or even the term “wheelchair bound” can make a huge difference in terms of diverse groups. It is important be cognizant of these terms, especially when writing headlines.
How to write a compelling story
The main thing we have to remember is the acronym COMPELLING:
Competent Online presence Memorable People-centric Empathic Lasting Impact Listener Intuitive Narrative Genuine
Ask me what they mean!
PS* I think The Starry Night is a pretty compelling art. Let your story be like that.
What is a 6-word story
Play with words and create a story. I had no idea you can write a story in 6 words. Of course, there wouldn’t be that many details but it’s a good exercise.
“We’re lying in bed. She’s lying.”
from Mara Schiavocampo, to think about “Who do you know? Who knows you?”
Building relationships inside and outside your business is extremely important. Schiavocampo told us that it is important to know and meet as many people as you can. Be yourself. Be persistent. Be consistent. Ask people out for coffee and constantly keep your network going.
To know our “Brand”
It’s important to know your brand, because you’re going to be/do best at things you are passionate with. I saw many of the attendees, including myself, pondering about their “brands” and what defines their personality, behavior and attitude.
To boost my confidence
This one seems pretty straightforward, but difficult to do. How do I gain the confidence to walk up to people without feeling like my heart is about to come out of my body? Well, I no longer feel that. After Mara Schiavocampo’s speech, I had questions so I immediately walked up to her and was the first person there. I even got a hug and photo with her! She is amazing.
It would be nice to talk about tips on surviving this city. But here are three main things I learned that I want you to know: Go with the flow of people walking, wear comfortable shoes and learn how to navigate yourself around! You will survive. Overall, this was an amazing experience! I am glad to not only call my fellow staffers – friends, but also family.