There is innovative, rich journalism happening on digital sites. Examples: “The Counted Project” by Guardian U.S.; the Online Journalism Awards winners including OPB’s coverage of the Oregon Standoff in Malheur County.
Publishers are dependent on Facebook in a big way to get their content out there, for better or worse. Also, Facebook Live video might be useful in increasing Beacon engagement/coverage.
From the data analysts at Chartbeat:
Facebook traffic peaks at 10 p.m. Is there a mismatch between when we are posting and when users are on Facebook?
Emotion drives social shares.
Stories popular in Google search are information-driven. People search for specific topics of interest to them.
Affirmation of the importance of The Beacon staying UP-centric: Websites that stay true to their mission (their “niche”) have the most loyal audiences.
“We are in a post-broadcast world.” – Ashley Codianni, Director of Social Media for CNN. Customize to platforms. At CNN, social is considered part of the process, not an afterthought.
“Reimagining what content is for every platform.”
In this election season: “Make sure your social media feeds are fact-checking candidates.”
There are jobs out there for sharp college graduates with digital and journalism skills and experience via student media and/or internships.
Tools and strategies working with a staff that can’t be in the same room: This session was practically a love letter to Slack. One piece of advice that resonated with me, the same advice I give students: Don’t have difficult/emotional conversations via text messaging.
You cannot overestimate the value of giving ambitious students the opportunity to learn and network with professionals.
-Nancy Copic, Ass’t Director for Student Media