By CHEYENNE SCHOEN |
- Use analytics to your advantage. Social media is a huge source of traction to news websites. Use data from Google Analytics to determine the most strategic way to bring in readers. Use analytics to see where most traffic is coming from. Tailor each social media post to that specific channel. Facebook posts are going to look different than Twitter posts, etc.
- Appeal to your readers’ sense of empathy. Fidji Simo, the director of product at Facebook, talked about how consumers want to see the news that they can feel personally connected to. Facebook Live is one way to achieve this. The best part? Anyone with a smartphone can do it.
- Report with a community, not on it. Know your readers and their interests and incorporate them into the coverage. User engagement is important and will make users more loyal to your source if they feel like their opinion matters.
- Acknowledge your blind spots. Every reporter carries with them their own biases and identities. According to panelists from “Latinos and the 2016 Election: Reporting on Communities Regardless of Your Background,” diversifying coverage is essential to sharing the voices and opinions of those who might otherwise be overlooked. It is important to recognize that your coverage has blind spots and to listen to the needs of the minorities in the community to try and make up for those blind areas of coverage.
- Follow-up. After you meet someone it is important to follow-up with them. It’s polite to say thank you, and it also leaves an impression that is more lasting than a handshake. You can send a handwritten card (best) but an email works as well.
- Play the “student card.” Professionals like talking to students. We’re young, willing to learn and are (sometimes) impressionable. But most of all, people love talking about their work. This means that people will love to talk to you all about their jobs and might even try to get you on-board with them.
- Loosen up. A lot of professionals are just like grown-up versions of us. They party, dance and eat enchiladas. Yes, be professional; but don’t get so focused on a firm handshake that you forget to have fun.
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