This morning when I walked out of our hotel in Times Square I felt like I belonged in New York. I was dodging tourists gawking at the street vendors and taxis driving haphazardly down the street but I remembered I’m actually a true North Westerner when I walked into Starbucks and held the door open for someone who looked thoroughly confused at my kindness.
It’s not my first time in New York but every time I come I am amazed at the beauty. Nothing beats Central Park or the Empire State Building, not to mention the ability being in the city gives me to reference Gossip Girl as much as possible. Walking around Little Italy and China Town can cause some people huge anxiety with all the crowds and foreign languages but I love people watching and the over-stimulation. As an Italian I also live for great pasta, something Little Italy is famous for. This brought me to two amazing dinners in a row and tested my extremely limited Italian, but was well worth it.
Day 2 of the CMA Conference started with a very spirited Jeff Pearlman who was leading a session about Profiling Athletes but ended up being the best session I attended. Jeff spoke about how to find the best way into the industry, how to get deep into a story and into athlete’s minds. His best advice? Shut up and listen to people. There’s no better way to hear what you need to hear, not what you want to hear.
The second best session fed the business student in me. Katie Schlientz, my new inspiration since she is a self-starting one-woman marketing team. She talked all about how to get your publication out to your readers online. It’s all about getting readers to participate in a conversation with what’s being written. Her ideas on how to boost ad revenue would probably put the majority of English majors that make the Beacon as great as it is, to sleep. I was enthralled as she explained how to use Google Analytics and improve our SEO (search engine optimization) along with our social media campaign. I wanted to take over her life, but take the food and fashion blogs and turn them into sports ones.
-Katie Dunn, Sports Editor