Lecture Given By Jack Zibluk of Southeast Missouri State University.
The most important and probably the most helpful part of Mr. Zibluks lecture during a frigid New York Afternoon was his simple ABCE steps (a video equivalent to the inverted pyramid as he referred to it) to help you create an effective video narrative.
- A for action or your establishing shot, so setting a scene, who is going to be the main character of the story, what will she/he do.
- B for background, who are they, do you have any shots of them setting up? Before an event? Where they came from? What they did before? A look into the history of the story you are covering in order to paint a more holistic picture of what is to come.
- C for climax, your reaction to the action, the high point of the video, the turning point. He gave an example of a basketball game and how it’s the game winning basket but the person you take the picture of may not be the one shooting. “All baskets look alike and all armpits look alike, trust me, so none of those shots”. Instead he called attention to the winning teams reaction from the bench, their facial expressions, the fans reaction and expressions to their team winning or losing the game. So the climax of the story could include a picture of the actual event taking place but it should be about the reactions to the event.
- E for end, wrap it up. Don’t linger to long on the climax. In the videos shown the climax was around ¾ the way through the video. Also a point that was stressed was the length of the video, there should be no need to create one longer than 3 minutes and the sweet spot for a video is 2-3 minutes. Now this isn’t true for all and granted you can play with the time depending on what you need but 9 out of 10 times it will fall into that 2-3 minute category.
Now don’t get flustered if you’re running the past projects you’ve worked on through your head and they don’t necessarily match up with this format. He said at one point In his presentation the if they didn’t follow this you didn’t have a good narrative, but all I took that to mean is you didn’t approach the story with the right angle or perhaps you’re not meant to tell a narrative about that particular topic. But I know at that point in the presentation everyone held there breath as they recalled previous projects they worked on and wondered if they held up to this new criteria, I know I was certainly wondering.
By: Parker Shoaff