Archive for March, 2013

Taking notes in the fancy conference roomsPhoto by Kate Stringer

Taking notes in the fancy conference rooms
Photo by Kate Stringer

A news reporter walks into a magazine publishing house

What do bike locks, chicken piccata, and coach purses have in common?

All are photographed, written about, and published in magazine form in a 44-floor glass building in Manhattan: Hearst Tower.

Want a view of central park from the 44th floor of Hearst tower? You're welcome.Photo by Kate Stringer

Want a view of central park from the 44th floor of Hearst tower? You’re welcome.
Photo by Kate Stringer

Kathryn and I woke up at 6 a.m. to get spots in a tour of Hearst Tower, home of magazines like Marie Claire, Popular Mechanics, and House Beautiful. Hearst Corporation owns 20 magazines in the U.S. as well as cable networks, newspapers and real estate. It also has an exciting escalator fountain entryway in its lobby.

Yes, that is an escalator going up a water fountainPhoto by Kate Stringer

Yes, that is an escalator going up a water fountain
Photo by Kate Stringer

Eliot Kaplan, the executive director of talent acquisition at Hearst magazine, gave us a tour of the many floors of Hearst tower. Fun facts: Cosmopolitan is on the top floor because it makes the most money and Seventeen magazine is located on the 17th floor…for obvious reasons.

Iphone photos 413

Solemn executive boardroom on the 44th floor

Good Housekeeping magazine involves more than a writing and marketing team. A testing team analyzes products advertised in the magazine and gives them a “Good Housekeeping” seal of insurance. If a product breaks or a consumer is unsatisfied, Good Housekeeping will refund it. A shame-case marks infamous products that were once given the Good Housekeeping seal that turned out to be not-so good products, like diet snacks that made the user gain weight and flammable children’s Halloween costumes (would NOT like to know the story behind that one). Pillows, towels, and mixers are all tested in Hearst tower. There’s even a room with climate controls that runs tests on both refrigerators and anti-frizz gels for hair.

Every recipe in Good Housekeeping is tested 3 times in these kitchens before it can make the pagePhoto by Kate Stringer

Every recipe in Good Housekeeping is tested 3 times in these kitchens before it can make the page
Photo by Kate Stringer

While Good Housekeeping was lovely, a more age-appropriate tour was waiting for us on the 34th floor. Marie Claire, a magazine for 20-30 year olds, was filled with clothing, bulletin boards of fashion samples, and…20-30 year old employees!

I found the young age of the employees to be both encouraging and upsetting. Encouraging because it meant that the industry doesn’t require 50 years of freelancing to land a permanent job. Terrifying because the editors informed us that every employee has had many internships before entering the field. Try not to panic.

Cubicles of Marie ClairePhoto by Kate Stringer

Cubicles of Marie Claire
Photo by Kate Stringer

We talked with the Fashion Features Editor, Katie Connor, and Executive Editor, Riza Cruz.  They were interested in learning about our education, interests and experiences, which I found very encouraging. However, when talking about their own journey into the journalism world, they both used words like fortunately, luckily and miraculously to describe how they landed jobs. These words were not so comforting. Many times landing a job seems to depend on who you know. The importance of networking is something I’ll definitely take away from this conference.

Magazines 3.0

Keynote address by Jason WagenheimPhoto by Kate Stringer

Keynote address by Jason Wagenheim
Photo by Kate Stringer

Whoever believes magazines are dying needs to talk to the publisher of Teen Vogue, Jason Wagenheim.  While many magazines were folding a few years ago, Teen Vogue was one of two magazines with a teenager audience to survive the plague.

Jason shared how magazines can utilize business models other than the subscriber, newsstand, advertiser. TeenVogue embraced the onset of mobile phones and internet to draw in their teenage audience. They have a presence on Facebook, Instagram and Twitter. They have apps like teenvogue me girl which allows girls to dress models and get ratings for how well their outfits match. Jason said this app reached 600,000 downloads after the first week! Additionally, pages in the magazines can be scanned by iphones to get special features not included in print.

Back to School Saturday, or #BTSS, was an event Jason hoped would become comparable to Black Friday. By soliciting stores to have discounted prices on August 11, 2012, and encouraging readers to go shopping and hashtagging, BTSS was a success for both advertisers and the magazine. As Jason said, “We invented a holiday. I haven’t felt like this since Jesus created Easter.”

The beautiful buildings of NYCPhoto by Kate Stringe

The beautiful buildings of NYC
Photo by Kate Stringe

News reporters make the best magazine writers

If you want to argue with that subheading, talk to Mark Mayfield, former reporter for USA Today and editor of several magazines. Mayfield showed how the skills of accuracy and getting work in on a deadline are highly valued in the magazine world.

Mayfield compared magazine writing to feature writing in newspapers. However, instead of sticking solely to facts, writers get to tell the story with more space and more voice.

To be successful in the magazine industry, Mayfield recommends finding one topic you love and learning as much as you can about it. A lot of magazine writing today is done by freelancers rather than a hired staff. To get a feature published, writers should send in a cover letter explaining what you want to write about and why you would be good at writing this particular story as well as several published writing clips.

-Kate Stringer

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Day Three at CMANYC13 arrived even faster than it took the College of Cardinals to elect a new pope! Each day was so chock full of sessions that the hours just seemed to fly by. And before we knew it, we were flying back to Portland ourselves!

The first session I attended was about reporting sensitive issues on campus, which I thought would be a good idea to learn about, what with this nondiscrimination policy business on campus. You never know when something little could blow up as big as the nondiscrimination policy issue, so I was ready to get some pointers on how to better cover stories like these. The presenter, Baris Mumyakmaz, a Turkish national who attended university in the U.S. but works for a publication in Turkey that seeks to expose underreported issues in the country, did his best, but the whole presentation was a bit awkward considering I was one of three people there, and the others sort of kept coming and going throughout the presentation. I felt really bad for him, and unfortunately his presentation wasn’t that groundbreaking in terms of tips on how to report sensitive issues on campus. But I did think one thing he said was useful: always have your text, headline and picture be a cohesive package. This would require greater communication between the reporter, designer and photographer at The Beacon, but I think it would make our paper even more awesome!

Luckily, the second session I attended was amazing! The title alone “The Undertaker Takes His Coffee Black (and Drives a Hearse with 71,000 Miles on It)” intrigued me, so of course I had to go! The session, taught by Rob Kaiser of Canisius College, was about keeping an eye out for detail as a journalist, even the insignificant ones, like someone’s boots. Seeming irrelevant details like these could give you more information about a source than you ever dreamed possible. In the beginning of the session, he asked a girl where she got her boots, and after asking her a few questions, learned that she and her sister, who are 20 months apart, are best friends. Who would have thought you could have learned such a personal detail about someone from their footwear? During the session, Rob had us free write a description of our childhood bedroom, and by going around the room and asking some students about their bedrooms, he was able to learn really personal details about each of those students. As Rob put it, “You have a zoom lens on your consciousness. Use it.” His session got me really excited to write more features, so I can try out this detail-oriented approach!

Mark Luckie, manager of journalism and news at TWITTER, of all places, gave the keynote address for Tuesday. He came to offer his insights on how to be a better Twitter user. SAM_0287

Before his talk, I never gave much thought to how people may perceive me on Twitter, but Mark made it clear that people can now judge you based on how often you tweet/what you tweet/how your Twitter page looks/who you follow/who follows you. So much to think about now! Especially as a current and future member of the media, I really need to be aware of how Twitter can even affect my job prospects. Mark said that “Twitter is a great equalizer.” By this, he meant that even though you may not be the most bubbly, extraverted person in real life, you can still have a major presence online through Twitter and other social media websites.

That pretty much concluded CMANYC13! I am so happy and grateful to have had the opportunity to attend such an exciting and informative conference. I am so stoked to apply everything that I have learned to my work at The Beacon! This conference has taught me that the world of media is so much larger and complicated than I could have ever realized, and that real opportunities are out there for anyone who wants them and will work hard to achieve them. My hope is that before too long, there will be a place for me in that world. Now, back to business…

~Kathryn Walters

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Day Two at the CMANYC conference once again started early, but luckily, a bit more brightly since we didn’t have to worry about getting in line for media tours. This morning, Kate and I didn’t attend any regular sessions because we went on a tour of Hearst Tower!



Hearst Tower is the world headquarters of the Hearst Corporation, founded by the famous media magnate William Randolph Hearst. It owns magazines like Good Housekeeping, Marie Claire, Esquire, and Harper’s Bazaar. But that’s not all. It owns cable networks like ESPN and newspapers like the San Francisco Chronicle.

Citizen Kane, more than loosely based on the life of Hearst, is one of my favorite movies of all time, so needless to say, I was completely stoked to be visiting the headquarters of this great company. Our first stop on the tour was by the office of Good Housekeeping magazine, which I was not super excited about at the moment, since I am not a girl who likes to clean and cook and be the best housekeeper in the world. I don’t think I will ever fit into that mold. However, the office was a lot more interesting than I anticipated. There were all these cool labs where they test each product they put in the magazine, from vacuums and anti-frizz serums to pasta sauce and laundry detergent. I think the tour guide said they test each recipe three times to make sure it works before they even put it in the magazine. Now that’s dedication!

Next up was a tour of the very top floor, where all the fancy executives, including members of the Hearst family, run the company. Of course, it was all very swanky with all this expensive art on the wall and fancy furniture and top-notch views of Central Park and the rest of the city. I felt like such a VIP.

Our final stop was at the office of Marie Claire magazine. I had such a 13 Going on 30 moment/The Devil Wears Prada moment in that office. I half-expected Meryl Streep as Miranda Priestly to come gliding around the corner and cast a disdainful glare in our direction. The office looked like what you would think a magazine office would look like, but there definitely was a fashion closet and a make-up closet, and everyone was so fashionable. After our group got walked around the office (I peeked over a worker’s shoulder and saw that she was using Adobe InDesign to lay out a page for the magazine), we were ushered into a conference room where three different editors came in to talk to us about what it’s like to work at Marie Claire, how they got to the positions they are in now, and how the magazine world, and by extension, the whole of media has changed. I was especially impressed by Katie Connor, the Fashion Features Editor, who holds such a high position in the editorial realm at such a young age. She looked like she couldn’t have been more than 26 or 27, and she owed her early success to having many internships before she entered the job market. This made me a little uneasy, since I don’t have much internship experience to speak of, but that is something I am working to change right now.


The hallowed offices of Marie Claire magazine. Does it look straight out of Devil Wears Prada or what?


The three women emphasized the importance of fostering connections in the workplace, because the magazine world is so incestuous and everyone knows each other. A connection you made a few years ago could potentially lead to a job offer down the line. Another tip they had was to “be the person who fixes the copy machine.” By this, they meant that you need to find little ways to make yourself indispensible to whoever you work for that set you apart. Because I am really interested in magazine writing as a potential career path, I took every word they said to heart. After seeing the offices of both Good Housekeeping and Marie Claire, I can picture myself in that type of work environment, which I think is suited to my personality. Now, the next step is to get some experience! Easier said than done, for sure.

With our free copies of the March issue of Marie Claire in hand (we didn’t know if we were allowed to take them out of the office, but we did anyway. So rebellious!), Kate and I trekked back to the hotel and arrived a tad late for the keynote address by Jason Wagenheim, vice president and publisher of Teen Vogue magazine.  He was a very flamboyant personality, to say the least, but he had a lot of interesting things to say about the print magazine industry and made it all very entertaining. Some fun facts from his presentation: Sex and the City made high fashion accessible to the public, big events are key to the success of any publication (like the Vanity Fair Oscar Party and Teen Vogue’s Back to School Saturday), and always do your homework on any company you would like to join one day.

After this, I attended a session about Writing with Voice in Narrative, taught by David Simpson, who also taught the Tough Interview session form Sunday. Developing my own voice as a writer is incredibly important to me as I grow more confident in my reporting. David suggested some easy solutions to the “stranglers:” fear, inadequate reporting, excessive objectivity, and limited time. These “stranglers” often keep a reporter from showing his or her own voice in a story, especially in a feature or narrative format. His remedies: read good writing ALL THE TIME, practice makes perfect, “fail faster” so you can get better faster, ask about SCENES so you can better paint a picture for the reader, and above all, trust your gut! If you have an emotional response to something a source says, chances are, so will your audience. The best way to put this is to use both sides of your brain in reporting. Yes, you should be analyzing facts, but you should also search for emotional cues that have the potential to take your story from average to amazing.

The showcase today was by a man named Sree Sreenivasan, a digital media guru who works at Columbia University. Within the first five minutes, my mind just exploded from all the social media tips he threw at us, from different websites to “name-checking” everyone on Twitter to following your ABC’s as a journalist: Always Be Collecting pictures and info with your smart phone or laptop. Sree says, be hashtag happy! The more blue your Tweets have in them, the better. At one point, Sree declared himself a Hindu priest of the Catholic Church, and made us get up out of our chairs, take pictures of his Social Media Success formula, all while chanting this formula together. Who knew social media could be such a religious experience?!

That pretty much concludes Day Two of the convention. Will Day Three be as crazy awesome? Stay tuned to find out!


What a coincidence! Stumbling upon The New York Times in New York City of all places! 😉

~Kathryn Walters

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Third Days a Charm!

I can’t believe that today was our last day in New York! It feels like this conference has flown by! Believe it or not, I think the conference did get better every day with this day being my favorite day at least for sessions.

The first session I went to was 50 sites for journalists. Literally Tara Puckey, who ran the session, took us through 50+ websites that are good for journalists to have under their belt. A few of the important ones were storyful.com which is a breaking news website that also has a blog for aspiring journalists, overviewproject.org which reads and sorts difficult to digest documents and puts them into topics while finding important hooks, and tableausoftware.com/public which is a website that makes a free graphic for your data. There was also websites specifically directed towards journalists like contently.com which is a website where journalists can create free professional portfolios of their work, journaliststoolbox.org which is a running list of resources for journalists, and of course spj.org which is the society of professional journalists website.

The second session I went to was Color: the good, the bad, and the really really bad. This gave me great insight into how delicate of a process picking colors for your pages should be. I learned that if you are going to use one color on a page, use the color at least 3 times so that way balance is established on the page. I also learned that color increases brand recognition by 80%, it improves readership by 40% and color can be 85% of the reason why people buy or pick up your paper. The session also went through each color and discussed what emotions/meanings go along with each color like red for anger, excitement and blue for elegance, coolness and even sadness. By learning the implications of these colors, I discovered that when I use color, I need to choose them more carefully and try to relate them to the overall emotion of the article.

Beacon Staffers Katie and Sarah live tweeting during the Keynote presentation by Mark Luckie!

Beacon Staffers Katie and Sarah live tweeting during the Keynote presentation by Mark Luckie!

The third session I went to today was called Student Journalists Gone Wild. Toni Albertson started the session by saying, “think of your online content as a tattoo. You could get it removed but not without lots of intense pain and great difficulty.” She then proceeded to tell us how to avoid ruining our online reputation. I learned that first, every person should Google themselves and see what pops up. If you don’t like what you see, then you have already done something wrong. I learned that you will be known by your perceived attitude and that perception is shaped online. I learned that if you have put something bad online, try to remove but know that once something is online, it never fully goes away. She also expressed some ways that we should be cautious in how much trust we put in social media. I learned not to trust Facebook because all it takes is a little security lapse and what you want to be private could beat the fingertips of anyone. I also learned that you shouldn’t like pages on Facebook because if that page is run by a private group that you are unsure of, they can post other things on that page and it will show in other peoples news feeds that you like everything they post because you liked the page. Her rule of thumb was simple: don’t post anything you wouldn’t want your mom to see and this applies to photos too!

The one thing that I can say I took away personally is the idea that if you want to be a journalist the only thing stopping you is your willingness to put yourself out there. I went into this trip solely thinking about how it would apply to my job as Design Editor, but I left thinking that maybe journalism is a potential career path for me if I choose to follow it. As Mark Luckie, who is the manager of journalism and news at Twitter says, “Always say yes, if there is an opportunity to change your career, say yes.” I had an amazing trip to New York filled with lots of great information and moments of self-discovery for me. I can’t wait to get back to the world of The Beacon and put all my new thoughts and ideas into action.

– Shellie Adams

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So when I was hanging out at the Wall Street Journal this morning…

Well as my good friend, a business journalist for the Wall Street Journal, was just telling me…

That espresso machine looks similar to the ones reporters use at the Wall Street Journal…

All of the above are sentences that I may or may not have attempted to work into my conversation today. Okay so I only obsessively name-dropped in my head, but since this is a blog about journalism this seems an appropriate place to freak out and brag: I WENT TO THE WALL STREET JOURNAL.


I expected a business journal to be rather serious, but everyone smiled and was very friendly. The new CEO of Dow Jones (the Journal is one of Dow Jone’s products) took out all the center offices, turned the outer offices into conference rooms, and made the rooms rows of desks instead of cubicles. His office was even about the same size as everyone else’s. Image

I was also surprised that almost all of their print reporters do broadcast. I had heard that employers expect journalists to be versatile, but seeing a print reporter walk up to one of the several broadcast areas to hop on air and speak with several people on a topic she recently covered was fascinating. The rest of my group was taking pictures of the Journal’s award wall so I wandered over to hear her speak on air for a minute.


THE SHOES. Apparently broadcasters wear tennis shoes a lot just because they can. Business on top, party under the table?

After a couple minutes of her discussing the sequester (which, incidentally, I am currently covering for The Beacon) she went to a commercial break and said hi. So friendly!


We also checked out the hub, the espresso machines, and the marketing and legal departments.


When someone makes a sale in the corporate marketing department they ring a bell and everyone claps. After our group hung around a few minutes without anyone ringing a bell, our tour guide asked if one of us would just go do it. Since I have little shame I quickly agreed. I guess I can check have a room full of Dow Jones employees clap for me off my bucket list? I also secretly video-tapped it, but apparently I have just enough shame not to post the video. Later, two reporters sat down with us in the board room for half an hour to answer questions.


Leslie Kwoh, the woman on the left with dark hair, applied to the Journal ELEVEN times (all for different positions) before finally being hired. She said by the time she was hired she knew everyone and was embarrassed that when she passed them in hallways they would say “Leslie! Glad you finally got hired.”


View from the board room.

Although I don’t really have a ton of interest in business journalism, it was exciting to see a real journalism work environment. Especially one filled with so many friendly and interesting people. Thanks for letting me pretend I was a journalist for you for two hours, Wall Street Journal!

– Kelsey Thomas


Casually hanging out by the hub waiting for breaking news and stuff.

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A small school like UP has a hard time getting national exposure. We don’t often play big schools that everyone knows so people outside the northwest don’t really know anything about UP. I think that we need to show people that we are an important school and have great stories to tell about our athletes.

ESPNU has a program called Campus Connection where students can make videos and submit them to be put on their website and maybe their TV channel. Image

There are so many interesting athletes at our school do more than play a sport and walk around in sweatpants. They have great stories about how they got to UP, what their families are like, how they started and kept playing the sport and often have famous relatives that played the same sport. We can offer a new way of getting to know the sports at our school by taking videos and posting them not only to our website but to ESPNU as well.

This can open up a new door for students at UP who are interested in presenting the news but might not want to be writers. It could bring another group of students interested in sports and the paper. These videos are very casual and fun so it’s not a reason to be nervous or something that would take up a whole lot of time. This could be a great opportunity for many different groups to be involved and a great way to get exposure for UP.

-K Dunn

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Good morning New York from the Times Square Sheraton.

Good morning New York from the Times Square Sheraton.

About fifteen minutes into a session about working with faculty and administration at private schools, I noticed that all fifteen blazer-clad students around me were leaning forward in their seats, nodding and compulsively scribbling notes.

I think I found my people.


Who says print is dead?

Being surrounded by hundreds of college journalists with similar interests and passions, not to mention facing similar problems daily in their newsrooms, and attending lectures by people who have “made it,” all in the amazing setting of New York City has been an indescribable experience. The End.


Walking the streets.

Just kidding – I will do my best to describe it but please know it is better than I convey. Here are a few of my top lessons from day 1:

 The media is still a great place to be:

Keynote speaker William Geist talked about how journalism is such a dynamic industry that, despite what we are told, has many opportunities for us if we work hard enough. Here are a few of my favorite quotes:

  • Yes you are hearing that newspapers are dead, but there are so many exciting opportunities. Get in the door. Keep your head down. Work heard. Show a work ethic and a willingness to do what it takes.

  • Anybody you talk to who has made it in media has some version of the story where they felt stuck and under appreciated.

  • If you stop being hungry and curious and you just want to hang out with all the cool people and get invited to cocktail parties, then maybe it’s time to start thinking about doing something else.

Me covering "Occupy Wall Street." A wee bit late.

Me covering “Occupy Wall Street.” A wee bit late.

I love design  / design is a writers best friend / if you make it hard for a reader to read your paper, they probably wont:

I couldn’t decide between the three titles so I didn’t. I promise no stories in The Beacon next year will have three titles. But all three are true – GO DESIGN. As primarily a writer, I was excited to immerse myself in design during the first day of the conference. The following notes are a compilation of ideas from the session “Chicken Noodle Soup 1” and a private Beacon critique Joey and I attended with the very experienced Gary Metzker.

  • White space is your friend. It makes your paper look more professional and easier to read.
  • Keep the headline and the deck together in news articles. In living, it is okay to split them up. Put fillers and ads towards the bottom and right. Avoid using more than one pull quote per story or page unless it is a very long story.
  • Photography is not just about getting the right shot. Where and how you place the photo is very important. The best photo and story always go on the front page. Always. The front page picture should also feature students. Apparently students won’t be fighting over the newspaper stands when old white guys shaking hands or sitting in a cubicle are on the front. Who knew? If the front page photo is good enough, it alone can carry the page. Always put the caption and byline below the photo, not in it. Avoid using multiple photos of the same size on the same page or putting photos by ads.

When all else fails (even technology), doodle the pope.

Private schools like UP are required to post a variety of forms online.

    • Clery Act: includes a crime log and statistical report for the last three years of crime.
    • IRS 9-90: searchable data about financial details about the school
    • Ed.gov: by searching “Equity in Athletics” and reading the form UP filled out as required by the NCAA, we discovered that coaches of women sports teams make significantly less than coaches of male sports teams at UP. There’s a story idea right there!

    Don't tell me you didn't rush to the Public Library first thing when getting into town too.

    Don’t tell me you didn’t rush to the Public Library first thing when getting into town too.

  • We don’t suck!
  • Although this is pretty obvious (cough *Columbia Awards* cough), this conference definitely confirmed that we are doing a lot of things right.  Improving writing and design is a continual process, but I am lucky to be joining Ed Board next year on such a thriving, successful paper.
  • And that is only day one.
  • IMG_3363
  • Cheers!
  • Kelsey Thomas

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