Don Corrigan was the speaker for this workshop. If you don’t know who he is, look up his column. I especially like the article titled “Intelligent delivery will fly.”
Corrigan said one of the best ways to find subject matter for a column is to get tips from the readers. However, its important to be original with your topics. For example, the cost of the food at The Commons is no longer original because it’s been repeated so many times. Furthermore, it’s important to be a reporter before a columnist and reasearch your topic.
Columnists should not be afraid to call people or subjects out when they are out of line. However, when columnists receive a tremendous amount of grief from their audience, it is important to handle it with a sense of humor and professionalism. Not everyone shares the same opinion or views as you and the point of the media is to engage the public in conversation.