So we have reached the end of the journalism conference, and I am left to contemplate everything i’ve learned in all of the sessions. Now, not all of them were particularly helpful. On one occasion I wandered into the wrong seminar, and trying not to look rude, stayed through a session clearly designed to appeal to photographers. Needless to say I was completely lost, although I drew a rather interesting design in my notepad.
Probably the most interesting session I attended dealt with increasing traffic to one’s web page. After the session, I had the presenter email me the powerpoint so I could bring it back and show it to the staff as well as a potential online moderator. The most immediate and big change The Beacon can make to increase its web traffic through search engines? Change the titles on the articles once they go online, however awkward they are constructed the headlines need to have important key words. In addition, linking the articles through other resources such as twitter will increase traffic.
And at this session I also caught a shirt, one-handed I might add. It reads, "Link Juice: The breakfast of marketing". I don’t see a lot of fashion potential there, but the label fits the session nicely.
Another interesting session I attended had to do with protecting press freedoms on a college campus. Although we are at a private school, and thereby the First and Fourteenth Amendment privileges don’t necessarily apply, there is still a great deal that can be done to protect a newspaper’s rights at a private school. I was also educated about libel law, flash programming for webpages, how to write engaging profiles… the list goes on and my notebook is stuffed with notes.
Twice I even tweeted about Phoenix to all of thebeaconsports’ handful of followers. Quite a great utilization of technology, if i do say so myself.
Highly looking forward to sharing the knowledge with the rest of the staff.